Amélie Company is Awarded Marijuana Education & Prevention Campaigns by the Colorado Department of Public Health & Environment and the City and County of Denver
DENVER, June 20, 2017 /PRNewswire/ — Amélie Company, a Denver-based advertising and PR agency, recently signed two new clients, building on an already impressive portfolio of behavior change campaigns that serve the greater good. The Colorado Department of Public Health & Environment (CDPHE) selected Amélie to develop campaigns to educate the public on the laws pertaining to legal marijuana use and to deliver messages about its health effects. The City and County of Denver also selected the agency to develop a marijuana education and prevention campaign targeted at the city’s youth. Both awards were made after competitive application processes.
“It is our responsibility to educate all Coloradans and visitors about safe, legal and responsible use of retail marijuana,” said Ali Maffey, Retail Marijuana Education Program, CDPHE. “We look forward to working with Amélie to generate more behavior changes that improve safe and responsible use and to start a statewide conversation with families, health care providers, schools, community groups and retailers about how to safeguard the health of those who use marijuana and those who don’t.”
“I promised the people of Denver that we would implement Amendment 64 in a responsible manner that protects neighborhoods, children, and our quality of life. The City and County of Denver remains committed to that promise,” said Denver Mayor Michael Hancock.
Amélie is no stranger to marijuana education and responsible use campaigns. In fact, the agency created “Drive High, Get a DUI” in 2014, the first marijuana public safety campaign on behalf of the Colorado Department of Transportation (CDOT), one of the agency’s longest standing clients. This year, Amélie brought CDOT and Lyft together to launch the 320 Movement to encourage planning a safe ride ahead of 4/20.
“After eight years of partnership, CDOT trusts Amélie to disrupt the expected conversations about marijuana and convince the public to both think and more importantly, behave differently,” said Amy Ford, Director of Communications at the Colorado Department of Transportation.
Amélie has always partnered with brands, causes and initiatives that strive to make a positive impact on people’s lives; the addition of the new clientele is no exception as the agency is always striving to add honorable causes to that roster. Promoting principled causes like eradicating childhood tooth decay through grassroots marketing or encouraging teens to buckle up via Snapchat are prime examples of the agency’s behavior change work.
“It’s not just about marijuana education. At Amélie, we advocate for better health, saving energy and safer transportation, to name a few. Overall, we develop integrated campaigns that utilize research-based creative executions to encourage behavior change for the greater good,” said Robin Ashmore, CMO of Amélie Company.
The marijuana education and prevention campaign aimed at Denver adolescents will launch in the fall of 2017. For CDPHE, the agency will begin work in July on campaigns to reach a wide range of audiences across the state.
About Amélie Company
Denver-based Amélie Company is a full-service advertising and public relations agency partnering with brands, causes and initiatives that strive to make a positive impact in people’s lives. Established in 2002, Amélie provides thought-provoking creative, rooted in research and strategy, delivered through integrated marketing, garnering measurable results – these are the hallmarks of Amélie Company’s success. A diverse roster includes companies and organizations in broadcast media, financial services, healthcare, public health, sports manufacturing, technology, transportation safety and marijuana education. Amélie has been recognized for its work by The One Show, The Obies and The Webby Awards, among others.
credit:crossroadstoday.com
